The most practical Marketing, Internet Marketing

As a search engine optimization specialist, I follow the trends daily. One of the newest and most important trends which has only been around for less than 10 years is internet marketing. As technologies have fallen in cost, internet marketing has gained traction as a viable way of advertising products and services on the web. In this article I will discuss why it is so popular and how companies can use it to their advantage.

What is Internet Marketing?
Internet marketing is when you advertise a product or service through websites like Google, Facebook or Craigslist etc to get consumers to buy what you are selling online.
Why is Internet Marketing Important?
Internet marketing is important because it gives a company exposure across many channels. It allows companies to market their brand to people from all over the world. A good internet marketer can also target a specific demographic of customers to encourage sales and interaction with the company through social media, blogs, and SEO. It also allows for more interaction with consumers and less feedback loop time which means that a company can be more direct in reaching out to their customers and get instant results.

Other Benefits of Internet Marketing:
The ability to track conversions on the internet is very valuable in this technological age.
Google Analytics is a free tool that allows you to track customer behavior on your website, similar to an online session log. Google Analytics allows for instant feedback on what customers are doing online. This insight can be used to determine the sources where a company’s customers are coming from, who their competition is and how they can get more customers in these areas.

Social media marketing can be effective at connecting with consumers, increasing brand awareness and boosting conversion rates. Social media platforms like Facebook allow companies to target market segments with specific messages and can also be used as a form of customer service, allowing companies to respond quickly to customer questions and complaints.

SEO is a form of internet marketing that takes advantage of search engines to help companies rank better in search results. Research has shown that companies can reach more customers through SEO because they are visible to more people looking for a product or service and also because they can reach out to more customers on the internet.

Social media marketing, while being used by many companies today, still has a lot more room for growth as the market to be targeted is not yet saturated and there are so many different ways to market through social media.