Struggling to Get Website Traffic After the Google Update? Try These 8 Proven Methods
If the traffic on your website has suddenly decreased recently, then there is no need to panic. You are not alone. Each time Google rolls out a new update, it affects how websites rank in search results. The goal of these updates is to improve the quality and usefulness of information shown to users. But due to these changes, many times the traffic of the website suddenly decreases, which troubles the website owners and digital marketers.
Whether you write a blog, run an online shop, do affiliate marketing or run a digital marketing agency — it can be really frustrating if your website traffic suddenly drops. It can cause not only mental but also financial losses. Your best blog may no longer appear in Google, or the pages that used to bring in customers may now be ranked very low in search results. But there is no need to worry — traffic drops are not permanent. If you adopt the right methods, you can not only bring back traffic, but do it even better than before.
Google repeatedly makes it clear that its updates are not meant to punish any website. Rather, they are intended to promote websites that provide a good experience to the people, provide their own and useful information, are technically correct and are trustworthy. So if your website has been ranked lower, it may be that some other websites are now providing information that is more useful to both users and Google.
Here are 8 simple and effective ways to fix your website traffic drop. These are not just quick fixes, but long-term strategies that focus on improving your website’s content quality, technical SEO, user experience, and trustworthiness.
If you are wondering why your website rankings have fallen so low, what your site is lacking, or what you should do to get your traffic back – then this article is especially for you. By following the methods mentioned in this article, you can not only get your website’s lost rankings and traffic back, but also make your site better and stronger than before to avoid the upcoming Google updates.
Let us now understand in detail how you can increase your website’s traffic after the Google update – with complete understanding, confidence and methods that really work.
What happens during a Google update?
Google regularly changes its algorithm to improve its search quality. These changes can cause your website to rank higher or lower depending on how well-written, reliable and comprehensive the information on your website is. If your website has been affected, it’s important that you make some concrete and data-based changes.
8 Proven Ways to Increase Website Traffic After the Google Update
1. Check and improve the quality of content
Google always prefers content that is useful, original and useful to the user. If the traffic on your website has decreased, the first thing to do is to carefully check your existing content.
How to Improve Quality of Content?
- Remove or rewrite weak, old or copied content and improve your content quality.
- Add new data, FAQs (Frequently Asked Questions), good visuals and internal links to the content.
- The SEO guide is to focus on E-E-A-T (experience, expertise, authenticity and trustworthy information) so that Google feels that your site provides value.
2. Rework your keyword strategy
The keywords that worked well for your website last year may not necessarily be as effective now. The importance and relevance of keywords often changes after Google’s update. Therefore, it is important to re-evaluate your keyword strategy and keyword research update.
What to do:
- First, see which keywords were driving the most traffic to your site before the Google update.
- Find long-tail keywords and semantic keywords that have low competition and are related to your topic.
- Link the keyword to the search intent that the user has — such as getting information, making a purchase, or reaching a specific website.
3. Fix technical SEO issues on your website
The performance of your website in search results is heavily influenced by technical SEO. If Google is not able to crawl or index your site properly, then no matter how good your content is – it will not show any effect. Therefore, it is important to fix technical errors on time.
How to fix technical SEO issues on website?
- Use tools like Google Search Console or Screaming Frog to scan your website.
- Resolve issues like broken links, duplicate meta tags, and slow-loading pages on your website.
- Improve website speed and also make sure that your website is mobile friendly, has proper schema markup and is using HTTPS (SSL certificate).
Mobile SEO Tips (in brief)
1. Adopt Responsive Design
The website should be visible on all devices (mobile, tablet, desktop).
2. Improve Website Page Speed
The site should load quickly on mobile. For this, optimize images and remove unnecessary scripts.
3. Do a Website Mobile-Friendly Test
Test your site with Google’s Mobile-Friendly Test Tool.
4. Avoid pop-ups and interstitial ads
Pop-ups that interrupt mobile users can harm SEO.
5. Keep buttons and text readable/clickable
Text should be clear on mobile screens and buttons should be easy to click.
6. Understand Mobile-first indexing
Google now gives priority to the mobile version, so it should be the best.
4. Speed up your website loading
Google prefers websites that load fast, particularly on mobile devices. If your site takes a while to load, most people will leave without stopping, which hurts both traffic and rankings.
How to improve your website loading speed?
- Compress your site’s images and use lightweight, newer formats like WebP.
- Minimize your site’s JavaScript and CSS as much as possible to make pages load faster.
- Use caching plugins and make sure your website is on a reliable hosting service that’s fast and secure.
5. Strengthen the internal linking structure of the website
Internal linking means linking one page of your website to another page. The benefits of internal linking are that it helps Google understand which pages on your site are most important and which topic they are related to. A good internal linking strategy improves both the crawling and ranking of your site.
How to strengthen the internal linking structure?
- Link related posts on your blog or website to each other but do it in a natural way.
- While linking, use anchor text (which is clicked) that is clear and informative.
- Create a strong page for the main topic on your site (pillar content SEO) and link all the smaller pages related to it to it.
6. Find backlinks from good and great websites
One of the strongest examples of increasing rank in Google is – backlinks, i.e. links coming to your website from other websites. When your site gets links from reputed and reputable websites, Google feels that your site is also trustworthy. Therefore, the ranking of such sites remains better even after Google updates. Here are some link building strategies for 2025.
How to build backlinks?
- Write guest posts on other websites and release links to your site from there.
- Share your like collection book like – infographics, guides or research data, which people can easily use and link to your site.
- Adopt a linked link strategy: Buy the most links on the Internet to replace those that are no longer working.
- Check the backlinks of your competitors’ website and see if you can find links there too.
7. Improve your website's user experience (UX)
Google also looks at how people feel when they visit your website. If your site has confusing navigation, too many pop-ups, or the design doesn’t make sense — then you need to improve your user experience SEO or users will leave quickly, which can lower your rankings.
What to do to improve website design and have an SEO-friendly UX?
- Keep your website’s navigation (menu) clean and straightforward so that users can easily navigate to the necessary pages.
- Keep pop-ups and intrusive ads to a minimum, especially on mobile.
- Use easy-to-read fonts, clean design, and clear Call-To-Action (CTA) buttons so that users understand what the next step is.
8. Track your website’s performance using tools like Google Analytics and Search Console.
When you make any changes to your website, it is important to know whether those changes are going in the right direction or not. For this, tools such as Google Analytics and Google Search Console can be extremely helpful. These tools provide insights into your website’s traffic, user behavior, and SEO-related issues, helping you monitor overall performance.
How to monitor website traffic?
- Create custom dashboards to view your site’s traffic sources (e.g. Google, social media, direct traffic).
- Track how long users stay on which pages, bounce rate, and CTR (click through rate).
- Use Google Search Console’s Performance Report to understand which strategies are working and which aren’t.
Also Read:
How to Use ChatGPT for SEO in 2025: Uses, Tips, Tools & Best Practices
How to Optimize Images for SEO: Boost Your Website Ranking Fast
SEO-friendly Content Writing for Websites: The Ultimate Guide for 2025
What is Google Search Console: How to Fix Its Errors, Indexing, Coverage and Mobile Usability Issues
Bonus tip:
When Google rolls out a new algorithm update, your site’s rankings can often fluctuate immediately. But keep in mind — some updates can take weeks to fully roll out. Instead of panicking, think calmly and focus on lasting improvements.
Spend time improving your content quality, trustworthy information, and positive user experience. These are the things that will make your website stronger in the long run.
Final Thoughts
If your website traffic has dropped after a Google update, it can be a cause for concern — but there’s no need to panic. If you work in the right direction, it’s not difficult to bring back traffic and improve rankings.
Just make sure you create useful and trustworthy content for users, follow good SEO rules, and keep yourself updated with Google updates from time to time.
By adopting these 8 easy and tried and tested methods, you can not only bring back your lost traffic but also make your website more robust and stable for future Google updates.
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