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Whenever you browse a website, every click, every page load, and every server response matters. HTTP status codes, often overlooked, are a crucial part of website performance and SEO. The browser understands whether a page is loading correctly, redirecting, or displaying an error—all thanks to HTTP status codes.
Understanding these status codes is essential if you want to improve your website’s ranking, Google crawling, user experience, and technical SEO.
Here, you’ll learn what HTTP is, what HTTP status codes are, the different types of status codes and what they indicate, their impact on SEO, and how you can properly manage these codes to improve website performance.
Before understanding HTTP status codes, it’s important to know what HTTP is.
HTTP (Hypertext Transfer Protocol) is a set of rules or a method that allows your browser (such as Chrome, Firefox, or Edge) and a website’s server to communicate with each other. Every page on the internet loads using this protocol.
When you click on a link or type a URL, your browser sends a request to the server saying:
“Show me this webpage.”
The server then processes your request and sends a response back to the browser. This response typically includes three things:
The webpage or data you requested
Some technical information (headers)
The status of the request — that is, what happened?
This status of the request is indicated by a three-digit number, which we call the HTTP status code.
In simple terms:
HTTP is the language of the internet that browsers and servers use to communicate with each other.
And HTTP status codes tell you the outcome of your request — whether the page was found, not found, or failed to load for some reason.
HTTP status codes are three-digit numbers that a server sends when your browser or a search engine requests to open a webpage (URL).
These codes indicate what happened with your request—
Some common HTTP status codes are:
200 – Page opened successfully
301 – Page permanently moved to a new location (Permanent Redirect)
404 – Page not found
500 – Server error (Internal Server Error)
Google and other search engines also use these codes to understand:
Therefore, properly understanding and properly managing the different HTTP status codes is crucial for your website’s SEO, rankings, and overall health.
HTTP status codes are divided into five categories, and each category starts with a different number.
1xx codes indicate that the server has received your request and is processing it. These are only preliminary notifications.
Examples:
100 – Continue
101 – Switching Protocols
These codes are generally not very useful for SEO or troubleshooting website issues.
2xx status codes indicate that your request was successfully completed.
200: Success
This is a very important and the most common status code.
Meaning:
The webpage you requested opened without any problems, and the server provided a correct response.
Impact on SEO:
The page is easily crawlable.
The content is ready for indexing.
Users have a good experience.
Google highly favors stable and properly functioning pages with a 200 status code.
3xx codes indicate that the URL you were trying to access has been redirected to a different URL. This means the page address has changed—sometimes permanently, sometimes temporarily.
301: Permanent Redirect
Meaning:
The URL that the user or search engine tried to access has been permanently moved to a new URL. The new URL should always be used instead of the old one.
SEO Impact:
302: Temporary Redirect
Meaning:
The URL has been temporarily redirected to another page. This is not a permanent change.
SEO Impact:
When to use:
Note:
3xx codes also indicate why the page is being redirected and which new URL the browser or search engine should go to.
4xx codes indicate that the page the user tried to access is unavailable or the request is invalid. This is usually a problem related to the user or the URL.
404: Not Found
Meaning:
The page you tried to access does not exist on the server — either it has been removed, or the URL is incorrect.
SEO Impact:
410: Gone
Meaning:
This page has been intentionally removed and will not be coming back.
SEO Impact:
451: Unavailable for Legal Reasons
Meaning:
This page is blocked due to a legal restriction, copyright dispute, or government order.
SEO Impact:
5xx errors indicate that the problem is not with your website but with the server. These errors are considered the most harmful to SEO, so they should not be taken lightly.
500: Internal Server Error
What does it mean?
There’s a technical issue on the server—causing it to be unable to load your page. This could be due to reasons like a plugin conflict, a database error, or server overload.
What impact does it have on SEO?
Always fix a 500 error immediately.
503: Service Unavailable
What does it mean?
This code indicates that the server is currently unable to handle the request—such as due to maintenance, updates, or a temporary overload.
SEO Impact:
Google considers this a temporary error.
Using a 503 is safest during website updates or maintenance.
It tells Google that the page will be back later, so de-indexing doesn’t occur.
Note:
A 503 is perfectly fine for a short time, but if it persists for hours or days, it can seriously harm a site’s ranking.
Below is a more detailed SEO-focused explanation of the main codes:
Suggestion:
Pages with a 200 status code should always be fast-loading, optimized, and updated to provide a better experience for both users and search engines.
When to use:
Impact on SEO:
Using a 301 redirect preserves your website’s SEO value and link equity, making it easier to maintain rankings during migration.
When to use:
Note:
302 redirects should not be used to change permanent URLs, as they do not fully pass on SEO value.
When is a 404 acceptable?
When is a 404 bad for SEO?
When to use it:
Impact on SEO:
Google recognizes 410 faster than 404 and removes the page from the index more quickly.
When is it used?
Impact on SEO:
Possible Causes:
Impact on SEO:
Recommendation:
Key Point:
503 is an error code that is considered SEO-friendly.
When to use it:
Impact on SEO:
Note:
503 should only be used for a short period. If it persists for a long time, it can harm SEO.
Simply knowing HTTP status codes isn’t enough. Managing them correctly is crucial for a website’s long-term performance and SEO. Below are some best practices for effectively handling HTTP status codes.
Page exists: Return 200 status
Page has moved: Implement 301 redirect
Page permanently removed: Use 410 Gone
Consequences of ignoring:
Google reduces your crawl budget
Rankings may drop
Domain authority decreases
Very long redirect chains harm both website speed and SEO.
Examples of bad redirect chains:
A → B → C
A → B → C → D
Their disadvantages:
The best solution:
Redirect A directly to C with a single 301 redirect.
5xx errors are among the most dangerous for your website’s SEO, so it’s crucial to fix them immediately.
What to do:
Remember:
A stable and fast server = better SEO and higher rankings.
If your website is under maintenance or temporarily down, the 503 code is appropriate.
What to do:
Whenever you change a page’s URL, it’s crucial to implement the correct redirect.
Use:
301 → When the URL has changed permanently
302 → When the change is temporary
307 / 308 → When you also need to preserve the request method (GET/POST)
Keep in mind:
Incorrect redirects can harm your search engine rankings.
When a page isn’t found, a good 404 page helps keep users on your site.
What a good 404 page should include:
Benefits:
This improves the user experience and reduces the bounce rate.
Understanding HTTP status codes is crucial for building a robust and SEO-friendly website. These small codes indicate whether your webpage is functioning correctly, being redirected, is missing, or if there’s a server issue.
If you properly manage important codes like 200, 301, 302, 404, 410, 451, 500, and 503, your website will perform faster, users will be happier, and Google will crawl and rank your site more effectively.
Key takeaways:
200 = Page is working
301 = Permanent redirect
302 = Temporary redirect
404 = Avoid unwanted errors
410 = For permanently removed content
5xx = Fix immediately
503 = Only for temporary maintenance
Using these codes correctly improves your website’s growth, SEO, and user experience—all at once. If you want to improve your website’s SEO performance, Tejhaksh Technologies is one of India’s best digital marketing companies that can help you rank your website on top.
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